Video Production & MarketingBuild trust before a patient ever calls.

Users spend about 88% more time on websites that have video, more than enough time to browse your practice and schedule an appointment.
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Hear Kalamazoo Smiles on what changed after partnering with PMAX. Real practice, real growth, in their own words.

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PMAX video team filming a dental practice on location
PMAX video team filming a dental practice on location

Patients spend 88% more time on sites with video

People spend about 88% more time on websites with video. That's enough time for someone to browse your site and schedule an appointment. In fact, dental websites with a strong video on the homepage can see conversion rates climb by around 12%.

But first you have to invest in real dental video production and marketing. Making a video on your iPhone isn't going to cut it.

Why is video so important in dental marketing?

About 75% of millennials watch at least one video a day, and roughly 82% of consumer internet traffic now comes from video. Video marketing puts a name and a face to your practice.

You have about 0.05 seconds to make a good first impression, which is why we often place a large background video on the homepage. We want your practice to be the first thing a prospective patient sees, not a stock photo, and we tailor every video to your brand.

Video is one of the best ways to promote your practice, and it complements other strategies like social media marketing.

How do I get into dental video marketing?

Video marketing is about crafting a compelling story. Start thinking about the story you want to tell about your practice, and we'll help you identify new opportunities for video.

Next, consider the goal of the campaign. Is it to attract new patients, advertise a new service, or share how your practice is expanding? Whatever the message, we'll help you find the best visual hook and then market it properly.

We also think carefully about who the video should reach. With a clear picture of your ideal patient, we create engaging videos built to benefit your practice.

What's included

  • Practice and doctor introduction videos
  • Authentic patient testimonial films
  • Short-form social and ad creative
  • On-location production with our own crew
  • Video optimized for web, social, and paid campaigns
more time spent on sites with video
88%
more time spent on sites with video
our own production crew, on location
in-house
our own production crew, on location
built before a patient ever calls
trust
built before a patient ever calls

Why PMAX?

Your dental practice needs to be where patients are looking. If you're not on the first page of Google, social media, YouTube, and other outlets, you're invisible.

Is your market still open?

We partner with just one practice per ZIP code. Check your market in seconds, with no spam and no obligation.

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